Our Luxury Voice on this episode is Ori Kafri. Founded by Ori Kafri and his father Jonathan Kafri, J.K. Place, is famous for its unparalleled focus on guest experience. This unique collection of Italian luxury boutique hotels has three locations in Capri, Rome and Paris. Launched in 2008, J.K. Place made its grand debut in a historic structure just off Florence’s Piazza Santa Maria Novella in 2003 with just 20 stylish rooms and a residential vibe that is rare to come by in the standardized world of hospitality. The name is an homage to his father (Jonathan Kafri, aka “J.K. ”) and the properties are, in a word, exquisite. Filled with original artworks, custom furnishings, and designed down to the tiniest detail, Ori’s projects throughout Italy and France are utterly singular.