Today we’re talking with a creator who’s had more YouTube experience than anyone else we’ve had on the show. Aaron Massey has been running his own Mr. Fix It DIY channel for over 6 years, but also has been a producer for an almost 9M subscriber channel for 10 years that has over 1,300 videos and 6 Billion views. Aaron has clearly seen a thing or two on YouTube in his day. We talk with him about the ups and downs of his own personal channel journey and how it’s led him to diversify his business. Aaron was one of my first friends in the maker community and has been someone I admire for years. His attention to detail and production level are on another planet, and he’s been doing it forever! With 116k subscribers on his side hustle youtube channel, Aaron has some killer insights on this episode on how he’s slugged through it for years to get to this stage.