On today's episode, Ethan sits down with Paulo Ruiz, President and COO of the Industrial Sector at Eaton, an iconic power management company headquartered in Cleveland. We talk about why Eaton is investing $1 billion in North America, the mega trends driving a massive spike in electrical demand, how Eaton’s culture and values power its success, and why Paulo believes technology is the only way manufacturing can win the war for talent. Send comments and ideas to [email protected]. Make It is brought to you by MAGNET: The Manufacturing Advocacy and Growth Network, a nonprofit consulting group on a mission to make manufacturing better. Since 1984, MAGNET has been proudly helping manufacturers in Northeast Ohio grow with effective workforce programs, advanced technology consulting, and innovation services. MAGNET also catalyzes bigger change by rallying companies, community leaders, governments, and educators to tackle the massive, systemic problems that hold the region back. MAGNET’s work is made possible by the National Institute of Standards and Technology, part of the U.S. Department of Commerce, the Manufacturing Extension Partnership (MEP), and the Ohio MEP. Learn more: www.manufacturingsuccess.org