Glenn Dalton is the former ECD at Hardhat & Akkomplice agencies in Melbourne. With a career spanning almost 25 years, Glenn has seen it all. From his early days as a copywriter at CHE (now CHEP) to joining AJF in its early years, Glenn has always believed that great work requires more than just clever ideas - it needs story and soul. Throughout his journey Glenn has championed the power of authentic storytelling, helping brands create campaigns that resonate on a meaningful level. At AJF, he contributed to the agency’s growth and creative direction. Later, at Hardhat, he brought a brand-focused approach to digital advertising. Over the years he’s crafted memorable campaigns for clients like 40 Winks, Sorbent and Dare Iced Coffee, always ensuring that his work makes an impact. In the episode Glenn discusses the evolution of the industry and how he brings story and soul into each of his projects. We also touch on the importance of strong production partnerships, his advice for newcomers, and his perspective on what it takes to make work that truly connects.