#61: Make Every Word Count with Carla Bass
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Description
Carla D. Bass, a retired U.S. Air Force Colonel is responsible for managing vital communications between high-ranking government officials and Congress. She emphasizes the importance of effectively conveying one's story to make a meaningful impact.   SUMMARY   In this episode, Gene Moran talks with Carla Bass, a retired U.S. Air Force veteran who continues to serve in the national intelligence community. From a young age, Carla knew she wanted to follow in her father's footsteps and serve her country. After her retirement from active duty, Carla took a one-year break before joining the Office of the Director of National Intelligence (ODNI).   The ODNI is a senior-level agency that provides oversight to the Intelligence Community. It primarily employs subject-matter experts in various areas, including collection, analysis, acquisition, policy, human resources, and management.    Carla shares with us the importance of telling a story through a resume and why details matter when exploring post-military career options. She emphasizes the power of the written word and how it can influence outcomes. In fact, she wrote a book on the subject called "Write to Influence!"   Join us in this episode as Carla shares her insights and experiences about transitioning from military to a civilian career and how to use effective communication to achieve your goals. EPISODE HIGHLIGHTS 00:56 – 04:55 Carla’s 30 years of active-duty service. 04:56 – 15:25 Preparing for transition. 15:26 – 19:07 Lessons learned and finding balance. YOUR MOVE   Most board members, CEOs and businesses owners don’t understand the nuances of influence. They try to “strike deals” or assert hierarchical power. But the future belongs to the fast-thinkers, and to the people who know that influence is about accountability, innovation and leverage.   “Influence” is the power to shape policy or ensure favorable treatment from someone. Influence is reciprocal, the proverbial “win/win.”   Order your copy of Million Dollar Influence here.     Get all the resources from this episode at genemoran.com/e61   Learn more about Write To Influence! here.   Connect with Carla Bass on LinkedIn here.  
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