Our guest today is Dan Shipper, the co-founder and CEO of Every. Every started at the beginning of the pandemic as a bundle of business newsletters written by different authors. While writing is still at the heart of the business, the model has shifted focus to a daily newsletter that is an essay on technology, productivity, or AI.  Dan and his team have also built adjacent business lines and even incubated a startup called Lex that they spun out last year. We talk through the evolution of Every, which really gets to the core of what's both great and challenging about media companies. He goes into detail about his entrepreneurial spirit that started way back in fifth grade, how he's become laser-focused on AI recently, launching a great podcast on the subject, and chatGPT specifically. Please enjoy this conversation with Dan Shipper. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes  (00:00:00) Welcome to Making Media (00:02:10) Dan Shipper's Entrepreneurial Journey From Fifth Grade to CEO (00:06:06) Embracing Writing: A Founder's Shift in Identity (00:11:13) Major Pivots and Growth for Every (00:13:11) Challenges and Innovations in Building a Newsletter Business (00:18:10) Analyzing Puck's Business Model and Its Future (00:21:03) The Power of Incubation and Diversification in Media (00:27:59) Balancing Creative and Operational Roles in Leadership (00:30:51) The Deliberate Focus on Chat GPT (00:32:39) Challenges of Specialization in Content Creation (00:35:40) Impact of AI on Creativity and Work (00:41:22) The Unique Dynamics of Chatbots vs. Search Engines (00:45:43) Exploring Think Week and Creative Processes (00:48:28) Debrief Learn more about your ad choices. Visit megaphone.fm/adchoices