Does this sound familiar to you: you settle in for the night hoping to find something to watch on one of the half dozen streaming services you somehow subscribe to and can’t seem to find something that appeals to you?     Or you’re chatting with friends about what they’re watching but no one can seem to remember exactly what their new favorite program is on? Deciphering viewing options among various streaming services can certainly feel like a chore. And that’s a challenge for viewers and streaming companies alike.    That’s why host Michael Azevedo invited Brandon Katz, senior entertainment industry strategist at Parrot Analytics, on to the podcast to discuss this vexing issues for streaming channels and audiences alike: why do the services have such a difficult time helping people find more things on their services to watch?  Michael's chat is based in part a recent column of his in the Observer, titled Steamers Have Figured Out How to Get Sign-Up—The Real Question is How to Keep Them. It was an informative and fun conversation.   Making Media Now is sponsored by Filmmakers Collaborative, a non-profit organization dedicated to supporting media makers from across the creative spectrum. From providing fiscal sponsorship to presenting an array of informative and educational programs, Filmmakers Collaborative supports creatives at every step in their journey.   About the host: www.writevoicecreative.com and https://www.linkedin.com/in/michael-azevedo/   Sound Engineer: A.J. Kierstead