In this episode of the Making Risk Flow podcast, Cytora’s Juan de Castro is joined by James Anderson, Partner at EY, to delve into historical and current challenges around the soft and hard market cycle. James, an experienced actuary turned consultant, shares valuable insights on the use of analytics and technology to drive business improvement. Together, Juan and James discuss the challenges and changes facing the insurance market and the importance of preparing businesses by developing adaptive strategies. They also cover the management of the potential for a new softening in the market, why insurers need to focus on rate adequacy, establishing a clear strategy, and improving technical pricing capabilities, and the significance of culture and compensation in aligning underwriters' behaviour with company goals. To discover out more about digital risk processing, click here. Our previous guests include: Bronek Masojada of PPL, Simon McGinn of Allianz, Richard Coleman of Ecclesiastical, Steven Wilkins of Hiscox, Matthew Grant of InsTech, Philippe Lutgen of Howden, Paolo Cuomo of Gallagher Re, and Thierry Daucourt of AXA. Check out the three most downloaded episodes: The Five Pillars of Data Analytics Strategy in Insurance | Craig Knightly, Inigo 20 Years as CEO of Hiscox: Personal Reflections and the Evolution of PPL | Bronek Masojada Implementing ESG in the Insurance and Underwriting Space | Simon Tighe, Chaucer, and Paul McCarney, Moody's