Summary In this episode, Nikki Gonzales shares her journey in the manufacturing industry and her transition to startup culture. She discusses the challenges and changes in the industry, particularly in relation to the role of women. Nikki also talks about the factors influencing the increase of women in manufacturing and the importance of diversity and inclusion. She shares her experience using LinkedIn for personal branding and building relationships in the industry. In this conversation, Nikki Gonzales discusses the challenges women face in the industry, her role at QuoteBeam, and how the platform can affect company culture. She emphasizes the importance of building relationships and being authentic in business. Nikki also shares insights on finding happiness in your career and the need for a cultural fit in the workplace.   Takeaways The manufacturing industry is undergoing significant changes, with a focus on automation and optimization. There is a growing recognition of the importance of diversity and inclusion in the industry, particularly in increasing the representation of women. LinkedIn is a valuable platform for personal branding and building professional relationships in the manufacturing industry. Engaging with others on LinkedIn and providing value can lead to meaningful connections and opportunities. Women often face challenges and discrimination in the industry, but building relationships and finding a supportive community can help overcome these obstacles. QuoteBeam is a platform that aims to streamline the procurement process for industrial automation parts, connecting distributors, manufacturers, and buyers. Changing company culture is essential for growth and success, and it requires a shift in mindset and a focus on collaboration and efficiency. Balancing personal values and business goals is crucial for finding fulfillment in your career and building authentic relationships. If you're unhappy in your current job, it's important to assess your own mindset and consider finding a company that aligns with your values and goals. Chapters   00:00Introduction and Background 03:39Cultural Journey in the Manufacturing Industry 11:01Transition to Startup Culture 15:14Challenges and Changes in the Manufacturing Industry 22:13The Role of Women in Manufacturing 27:17Factors Influencing the Increase of Women in Manufacturing 33:32Using LinkedIn for Personal Branding 39:11Engaging on LinkedIn and Building Relationships 41:10Challenges for Women in the Industry 46:36Introduction to QuoteBeam 59:07Changing Culture in the Industry 01:08:14Balancing Personal Values and Business Goals 01:15:00Finding Happiness in Your Career 01:19:24Summary and Closing