In this episode of the Manufacturing Culture Podcast, host Jim Mayer explores the intersection of culture and neuroscience, focusing on BTFA and its impact at GKN Aerospace. The guests include David Bovis, creator of the BTFA model; Levent Turk, who has extensive experience in Lean Transformations; and Edwin van den Berg, the VP of the Lean Academy at GKN Aerospace. The episode emphasizes the role of leadership in shaping company culture, particularly in manufacturing. The guests discuss how BTFA, by understanding and managing human behaviors, can transform culture and engage employees, enhancing performance and success in the manufacturing industry. They stress the importance of balancing logic with emotional understanding and how leadership styles significantly impact team success and company culture. The success of BTFA at GKN Aerospace is a testament to its effectiveness in bridging gaps in understanding people, processes, and systems within the manufacturing sector. Key Takeaways Introduction of the BTFA model (Believe, Think, Feel, Act) in manufacturing culture Individual journeys and experiences of the guests in the manufacturing industry Impact of neuroscience on understanding human behavior and its influence on company culture Role of leadership in shaping and forming company culture Implementation of the BTFA model in lean leadership and change management Challenges and successes in implementing the BTFA model in manufacturing organizations Importance of understanding servant leadership and the brain's role in driving successful change Recommendations for fostering a deeper understanding of human behavior and change management in the manufacturing industry Emphasis on the significance of language, beliefs, and emotions in shaping company culture Chapters David Bovis' Journey (00:00:01) David Bovis discusses his 37-year journey in the manufacturing industry, from hands-on roles to shaping manufacturing culture and strategy. Levent Turk's Journey (00:02:53) Levent Turk shares his 37-year career at Toyota, lean transformation roles at leading automotive OEMs, and his pursuit of creating a high-performance culture. Edwin van den Berg's Journey (00:04:17) Edwin van den Berg describes his 26-year career development from chief design engineer to lean methodology involvement at Royal Philips and leadership at GKN Aerospace. Introduction to BTFA Model (00:23:11) David Bovis explains the BTFA model, emphasizing its role in bringing knowledge around the people piece up to the same level as processes and systems in the manufacturing industry. Neuroscience and BTFA Model (00:24:27) Explanation of how neuroscience has filled the gap in understanding human behavior, leading to the development of the BTFA model. Believe, Think, Feel, Act (00:26:13) Detailed explanation of the BTFA model and its components: believe, think, feel, and act, and how they influence behavior. Leadership and Company Culture (00:35:13) Discussion on the vital role of leadership in shaping and forming company culture, especially in the manufacturing industry. Impact of BTFA at GKN (00:47:14) Explanation of the impact of the BTFA model on the culture at GKN, including the before and after scenario and the overall impact of BTFA. Believe, Think, Feel, Act (00:47:29) Introduction to the BTFA model and its impact on leadership mindset and change management in manufacturing. Implementing Lean Operating Model (00:48:22) Using the PDCA approach and discussing the success and failure of change management programs. Behavioral Based Safety (00:50:39) Using BTFA to address safety culture and behavioral changes in manufacturing. Shift in Leadership Mindset (00:52:42) Transformation of leadership beliefs and mindset towards effective change management. Psychological Aspects of Change Management (00:58:58) Discussion on the psychological impact of change and the role of BTFA in addressing it. Challenges in Implementing BTFA (01:03:22) Challenges faced in imp