In this episode, host Jim Mayer interviews Sami Birch, the Director of Marketing and Communications at Mission Design and Automation. Sami shares her career journey, from her background in writing and business to her experience in the automation industry. She discusses the importance of building diverse teams and empowering employees. Sami also highlights the intersection of marketing communications and company culture, emphasizing the role of trust and creating a positive work environment. Additionally, she explores the benefits of implementing automation and robotics in manufacturing, particularly in metal manufacturing. In this conversation, Sammy Birch discusses the implementation of automation in a fab shop and the importance of adapting to new technologies. She also shares insights on improving company culture, including the value of communication and collaboration. Additionally, she highlights the impact of community engagement and how it can strengthen employee bonds.   Takeaways Building diverse teams and empowering employees are crucial for success in the automation industry. The intersection of marketing communications and company culture plays a significant role in creating a positive work environment. Implementing automation and robotics in manufacturing can improve efficiency, employee satisfaction, and competitiveness. Metal manufacturers should consider implementing automation technologies, such as collaborative robots, to address labor shortages and improve productivity. Adapting to automation in the fab shop requires enabling the team and starting small to test the technology's effectiveness. Improving company culture involves talking to employees, creating conditions for connection, and fostering vulnerability. Collaboration and communication are essential for successful teamwork and problem-solving. Engaging in community impact initiatives can enhance employee engagement and build stronger bonds within the team. Connect with Sami on Linkedin A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you. We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.  And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.