In this episode, host Jim Mayer interviews Shae Eichele, the marketing coordinator from the HEH group and the host of the Manufacturing Muscle podcast. Shae shares her journey in manufacturing, from initially wanting to become an attorney to finding her passion in the industry. She discusses the impact of a life-changing injury and how manufacturing saved her mobility and quality of life. Shae also talks about starting the Manufacturing Muscle podcast to promote manufacturing as a viable career option and the importance of reaching young people and their parents to change perceptions about the industry. In this conversation, she discusses the importance of changing perceptions of manufacturing and how collaboration between trade schools and manufacturers can help achieve this. She also emphasizes the need to inspire passion in young people and the role of mentors in their development. Shae highlights the importance of building a community of mentorship and the impact of technology and social media in reaching younger generations. She shares her positive experience as a woman in the manufacturing industry and expresses excitement about future trends, such as automation and the integration of sales and marketing. Finally, Shae encourages giving opportunities and chances to others.   Takeaways Manufacturing can have a significant impact on people's lives and should be promoted as a viable career option. The industry needs to focus on reaching young people and their parents to change perceptions about manufacturing. Education plays a crucial role in getting more young people interested in manufacturing. Companies should provide opportunities for young people to gain experience and learn about the industry. Connect with Shae on Linkedin Watch Manufacturing Muscle on YouTube A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you. We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.  And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.