Malachi Greb, the founder and CEO of Elite Automation, shares his journey and the innovative projects his company has undertaken in the automation industry. Elite Automation is known for its cutting-edge solutions and commitment to redefining the boundaries of automated systems. Malachi discusses the evolving role of automation in industry and society and its potential to transform education. He emphasizes the importance of culture in automation and how it can shape a company's success. Malachi also highlights the need for tailored conversations and buy-in from all levels of the organization when implementing automation. Automation can significantly impact a company's culture, but it requires a shift in mindset and practices. One challenge is the resistance to change and the fear of job loss. However, automation can enhance safety by eliminating dangerous tasks and improving work-life balance by freeing time for employees. It also provides opportunities for upskilling and learning new technologies. Companies can improve their culture by creating excitement around automation, involving engineers in automation initiatives, and fostering a culture of continuous learning and advancement. Ultimately, the goal is to create a culture of embracing and integrating automation into the company's operations. Takeaways Elite Automation is a leading player in the automation industry, known for its cutting-edge solutions and commitment to redefining the boundaries of automated systems.Automation can transform education and play a significant role in industry and society.Culture is crucial in automation, and it can shape a company's success. Clear vision, goals, and leadership are essential in creating a culture that embraces automation.Tailored conversations and buy-in from all levels of the organization are necessary when implementing automation.The role of automation in manufacturing is evolving, and there is a growing trend of job-shop-like facilities implementing automation to improve productivity and competitiveness. Automation can be complicated by cultural resistance and lack of automation-ready process issues.Advanced automation technologies, such as vision systems and robotics, enable companies to overcome process challenges and shift towards automation.Automation enhances safety by eliminating dangerous tasks and can improve work-life balance by freeing employee time.Companies can improve their culture by creating excitement around automation, involving engineers in automation initiatives, and fostering a culture of continuous learning and advancement.Automation has the potential to transform education and training by providing opportunities for hands-on learning and upskilling in the industry. Chapters 00:00Introduction and Background 02:51Malachi's Journey and the Creation of Elite Automation 09:59The Importance of Company Culture 16:44Standout Projects and Innovation at Elite Automation 17:44The Evolving Role of Automation in Manufacturing 19:42Automation's Impact on Workplace Culture 24:26Advanced Automation Technologies and Collaboration 26:39Automation's Role in Safety and Work-Life Balance 32:55Transforming Education through Technology 35:10Advice for Getting into the Industry 38:12Improving Company Culture through Automation 40:01Striving to Be the Best Version of Yourself