Keith Pfeifer, President at Aerobotix, discusses how hardware drives cultural change in the manufacturing industry. Aerobotix is revolutionizing manufacturing by creating robotic solutions that shape a new culture of precision and automation. Pfeifer shares his journey from starting as a controls engineer to becoming the president of Aerobotics. He emphasizes the importance of hiring smart people and empowering them to take ownership of their work. Pfeifer also highlights the impact of automation on improving the quality of life for employees and increasing production and quality in manufacturing. He believes that the future of manufacturing lies in driving down costs, increasing flexibility, and automating high-value human-intensive jobs. Takeaways Hardware drives cultural change in the manufacturing industry.Automation improves the quality of life for employees and increases production and quality.Hiring smart people and empowering them to take ownership is crucial for success.The future of manufacturing lies in driving down costs, increasing flexibility, and automating high-value human-intensive jobs. Chapters 00:00 Introduction and Sponsorship01:49 Aerobotics: Revolutionizing Manufacturing and Culture06:18 Keith Pfeiffer's Journey to Aerobotics11:24 The Culture at Aerobotics20:30 The Impact of Automation on Manufacturing Culture23:30 Automation Innovation and the Manufacturing Industry28:44 The Paradox of Culture and Automation32:12 The Future of Manufacturing34:22 Advice for Changing Culture in Manufacturing35:57 Final Thoughts and Conclusion Connect with Keith Check out Aerobotix Thanks to this week's partner, Pico MES! Transform your manufacturing process with Pico MES, the ideal execution system for small and mid-sized factories. Pico MES streamlines operations with features like visual worker guidance, connected devices, and consolidated data collection. Ready to enhance efficiency and drive productivity? Discover how Pico MES can revolutionize your factory floor. Visit themfgconnector.com today and take the first step towards smarter manufacturing.