In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Chad Spaude and Anne Cotter from Top Floor, discussing how digital marketing can enhance company culture in the manufacturing industry. Chad shares his journey of becoming the owner of Top Floor, while Anne talks about her transition from an external marketing role to the internal sales and marketing team. They emphasize the importance of aligning company values with actions and creating a positive internal culture before showcasing it externally. They also discuss the impact of leadership training and the importance of being authentic in both personal and professional settings. In this conversation, Chad and Anne discuss the importance of company culture in the manufacturing industry and how digital marketing can help enhance and transform culture. They emphasize the need for authenticity and organic change in culture rather than trying to fake it or force it. They also highlight the importance of aligning values between the organization and its employees and the need to hire slow and fire fast to maintain a positive culture. They share their experiences in working with clients who have poor cultures and the challenges they face in building campaigns for such companies. They also discuss their podcast, The Marketing Schematic, and how it serves as a platform for education and learning from manufacturing marketers. Overall, they emphasize the importance of embracing new strategies, being open to learning, and taking chances on oneself in order to create a positive and thriving culture. Takeaways Digital marketing can enhance company culture by aligning company values with actions and showcasing them internally and externally.Investing in leadership training and development can improve communication and create a positive work environment.Understanding individual personality profiles, such as the DISC assessment, can help improve communication and collaboration within a team.Creating an authentic and consistent culture in both personal and professional settings leads to greater job satisfaction and employee engagement.If a company's culture does not align with personal values, it may be worth exploring other job opportunities. Company culture in the manufacturing industry is crucial for success and employee satisfaction.Authenticity and organic change are key to building a positive culture.Values alignment between the organization and employees is essential.Hiring slow and firing fast helps maintain a positive culture.Digital marketing can enhance and transform company culture.The Marketing Schematic podcast serves as a platform for education and learning from manufacturing marketers. Connect with Anne and Chad on LinkedIn