Jesse Casto, the owner of BetterCNC, shares his journey in the manufacturing industry and his passion for continuous improvement. He grew up in his father's machine shop, learning the importance of innovation and problem-solving. Jesse's vision for BetterCNC is to become the most innovative manufacturing company focusing on process efficiency. He started the company to do things better and constantly find a better way. BetterCNC serves multiple industries, including automotive, aerospace, electronics manufacturing, and robotics automation. Jesse shares his journey and lessons learned in the manufacturing industry. He discusses his plans for the future, including acquiring a sheet metal shop and applying his golden processes and procedures. Jesse emphasizes the importance of continuous learning and improvement and fosters a culture of innovation in the workplace. He also highlights the value of having a well-designed website to attract customers. Jesse's passion for finding a better way and his dedication to providing a top-notch customer experience shines through in this conversation. Takeaways Jesse Casto's upbringing in his father's machine shop instilled a passion for innovation and problem-solving.BetterCNC's mission is to revolutionize the manufacturing industry by constantly finding a better way and focusing on process efficiency.The company serves multiple industries, including automotive, aerospace, electronics manufacturing, and robotics automation.Jesse emphasizes the importance of diversifying the business to mitigate the impact of industry fluctuations. Continuous learning and improvement are essential in the manufacturing industry.Fostering a culture of innovation in the workplace is crucial for success.Having a well-designed website is important for attracting customers.Planning and having a clear vision for your business are key.Balancing work and personal life is important for productivity and well-being. Connect with Jesse on LinkedIn