In partnership with the Geelong Manufacturing Council's Technology & Innovation Summit, we speak with Jack Fitzgerald, the visionary CTO at Think Fencing, who is flipping the script on traditional product development. Jack advocates for a radical rethinking of how we approach manufacturing, starting with the potential of recycled materials as the cornerstone of innovation: envisioning the end product not as the beginning of the journey, but as a destination reached by understanding and utilizing the unique properties of recycled materials. This subtle shift in perspective promises to unlock unparalleled opportunities for sustainability and creativity in manufacturing. Tune in to explore the nuances of this approach and how it can lead to more sustainable, innovative, and environmentally friendly products.  Information and tickets to the summit: https://www.technologyandinnovationsummit.com.au/