We’re joined by generative design expert Mark Davis to explore how generative design is transforming industries—not just for engineers, but for business owners too. Leveraging a decade of experience leading Autodesk Research, Mark breaks down the differences between generative design and generative AI, explaining how this powerful tool can help engineers optimize complex parts and business owners cut costs, improve product sustainability, and make smarter decisions for the future of their companies. Drawing on real-world examples in automotive, aerospace, and furniture design, this episode shows how generative design is not just for techies—it's a game-changer for anyone looking to enhance efficiency and foster innovation.