In 2022, a whopping 43% of retail accounts were opened by investors aged 18-35, reshaping the financial landscape. This surge in interest led to a rise in High-Yield Savings Accounts (HYSA) and Money Markets, which thrive in high-interest environments. The growing trend of financial literacy among Gen Z, has paved the way for better expense management and savings practices. The outcome? A resilient consumer base and a new market dynamic that's puzzling Wall Street. Our special guest for this episode is Gen Z investor Mary Esposito, also known as @moneywithmary on TikTok and @moneywithmary1 on Instagram. She's not only a financial literacy whiz but also an artisanal creator of adorable knitted plushies available at shoppurplepear.com 💜. In this episode, we explore how Gen Z approaches investing, discussing their tools, resources, and even a quick stock market update discussing inflationary concerns. Mary shares remarkable insights into Gen Z's investment strategies, the influence of social media in financial education, and how this generation's financial approach is reshaping the world of finance and investing. Remember GME and the meme stock fiasco? Here's what you can expect: How Does Gen Z Invest? 📈 Dive into the world of Gen Z investing with insights from Mary. Discover her research methods and investment strategies. Tools and Resources for any Generation 📊 Explore where Gen Z conducts their research and what they're investing in. Discover access to tools and resources that can enhance your investment process, regardless of your generation. Retirement Planning is Free Through Your Brokerage! 💰 Learn how brokerage firms can assist with retirement planning at no cost. Understand the free tools and resources that are at your brokerage firm! Has Social Media Democratized Financial Literacy? 📱💡 Explore the impact of social media on financial education and market mechanics. Mary's advice on diversification and the wisdom of Gen Z investors. Join us in this insightful conversation about Gen Z investing and its implications for both young and seasoned investors. Keep the conversation going on our social media channels. 🌞🌚 If you've found this episode helpful, share it with your friends, family, squad, or coven. Let's make our mark in the stock market, together! 💚 Still Confused? Have More Questions or a Comment? Holla @ us on: Market MakeHer ⁠website⁠ Instagram ⁠@marketmakeherpodcast⁠ TikTok ⁠@marketmakeher⁠ X/Twitter ⁠@MarketMakeHer⁠ Join the Money Coven ⁠FB Community⁠ 👀 Watch us in action on our ⁠YouTube Channel⁠ 👀 About Us Market MakeHer is an investing education podcast and LLC with a mission to demystify the stock market and make financial literacy accessible to all self-directed investors! We believe that investing is for everyone and that's why we break down complex investing topics (from "Her" perspective), show you free tools/resources on our podcast, and offer a ton of free educational content on our website! Important Disclosures: Market MakeHer podcast is unsponsored at the time of recording. Tools and resources mentioned are for informational and educational purposes only. Remember, investing involves risk, and there's always a potential for losses when investing in securities. Market MakeHer LLC provides educational content and resources, but we are not registered financial advisors and do not provide personalized investment advice. Consult with a licensed financial advisor before making any investment decisions.