Gil Sommer, the VP of Product for OpenX, discussed the company's role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX's commitment to transparency, sustainability efforts, and leveraging their unique data graph for enhanced inventory curation and targeting capabilities. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.