Description
Dstillery, originally known as Media6Degrees, has evolved from being a demand-side platform (DSP) to an AI-driven audience solutions company that focuses on providing high-performing audience targeting data for programmatic advertising. The company no longer operates as a DSP but instead offers third-party audience data that can be integrated into platforms like The Trade Desk and Google DV360. Dstillery is known for its advanced data science and patented AI technology, which enables highly granular behavioral modeling and audience creation without relying on traditional identity signals, making it attractive for environments with limited user data, such as Safari and Firefox. The company continues respond to the industry’s shift away from third-party cookies, developing solutions like ID-free targeting.
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Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!
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Published 11/26/24
Mathieu talks about how ID5 is trying to replace third party cookies with something better.
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Published 11/25/24