Generating consistent organic traffic while keeping ad spend low can be a challenge many businesses face. The key lies in optimizing your content for SEO by focusing on relevant keywords and creating high-quality, engaging material that meets your audience's needs. Additionally, building a strong presence on social media platforms and encouraging user-generated content can enhance visibility and engagement. Over time, these strategies can help reduce the reliance on paid advertising and lead to more sustainable growth. https://www.youtube.com/watch?v=FqPW0DexjuU Shreya Banerjee and Paul Counts are the Co-Founders of MarketingCounts.com, a powerhouse duo who have generated over $100 million in revenue for their clients, and hosts of The Marketing Counts Digital and Social Media Marketing Podcast. Their unique expertise lies in helping businesses dramatically reduce their skyrocketing ad spend while simultaneously increasing profits. Today, Shreya and Paul discuss the timeless marketing strategies that are making a comeback, including the power of forums like Reddit and Quora, the importance of human-generated content and authentic engagement on social media, and their proven framework for reducing ad spend and increasing profits by optimizing the core foundations of a business. Stay tuned! Resources Marketing Counts: Proven Marketing When It Counts! The Marketing Counts Digital and Social Media Marketing Podcast by Shreya Banerjee and Paul Counts Shreya Banerjee on LinkedIn Paul Counts on LinkedIn Shreya Banerjee on Facebook Paul Counts on Facebook