It can be a real challenge to balance staying on top of shifting ad policies and actually seeing results. On one hand, you’ve got to keep your ads in line with the rules, which seem to change all the time. On the other hand, you want to make sure those ads are driving real sales, not just checking boxes. It’s all about refining your approach, tweaking things as needed, and keeping a close eye on what works to make sure you're meeting both the compliance standards and your financial goals. https://www.youtube.com/watch?v=o9FCi88qh9s John Horn is the CEO of StubGroup, a premier Google Ads agency that has been helping small and medium-sized businesses address the challenges of digital advertising for over a decade. In addition to his role at StubGroup, John is also the host of his own podcast called “Clicks to Customers,” where he shares his ideas and expertise on a wide range of marketing topics. Today, John talks about the importance of understanding client needs and setting realistic expectations when it comes to running successful Google Ads campaigns. Stay tuned! Resources StubGroup: Dominate Google Ads And Grow Your Business Clicks to Customers by StubGroup Podcasts on Spotify Podcasts John Horn on LinkedIn