In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital. Here's what you'll learn in this Marketing 4 Business Podcast episode:  Whiskey, Storytelling, and Career Transitions: - The art of selling whiskey through storytelling and personal connections. - Insights into Dave's career shift from whiskey sales to business banking.  Financial Stress in Small Businesses:  - Challenges faced by SMBs in securing finance and the importance of looking beyond numbers.  - The consistent nature of financial issues across business scales.  LinkedIn for Personal Brand and Business:  - How strategic use of LinkedIn can lead to professional opportunities and recognition.  - The value of personal branding in networking and business growth.  Consistency in Marketing and Funding Gap:  - The significance of consistency in marketing and learning from paid advertising.  - Identifying market gaps between venture capital and private equity.  Imposter Syndrome and Pitfalls in Business:  - Dealing with imposter syndrome and the real value of an MBA.  - Emphasising cash flow and client relationships over elaborate business plans.  Tips for Funding and Acquiring Businesses:  - The risks of leveraging personal assets for business funding.  - Five key steps for successful business funding or acquisitions. Don't miss this insightful episode of the Marketing 4 Business Podcast episode. The insights offered by Dave Armstrong are not only thought-provoking but also serve as actionable strategies for navigating the entrepreneurial journey. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. Connect with Dave on LinkedIn here Check out Newbrook here See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here. Have Fun & Take Action