In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising. This episode covers: The Unexpected Beginning - Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur Starting More FM - The acquisition of More FM frequency and promoting staff engagement Unique Business Approaches - Doug's shift to a flexible management style and commission-based revenue plans Creating a Legacy - The significance of reliable branding and adapting sales methods to the evolving media landscape This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here. Have Fun & Take Action