In this episode, Rob and Jonny delve into the dark world of marketing reports, sharing invaluable insights and expert tips to elevate your report creation process. Join them as they unveil the key elements required to craft exceptional reports that resonate with your audience and gain a deeper understanding of the art of report creation and discover actionable strategies for delivering impactful marketing insights. Including: Don't automate everything Start collecting your data early Keep your business goals in mind Tailor to your audience, what are they interested in  Visualise some data so it presents in a way that is easy to understand Don't over report Reports don't always have to be fancy document. Let's not forget the golden nugget.