In this episode, Rob and Jonny dive deep into the journey of starting and running a digital marketing agency with a focus on PPC (Pay-Per-Click). Our guest, Rick Tobin, shares his insights and experiences, addressing key questions like why he chose to start an agency, the benefits of specialisation, and the pros and cons of transitioning from a consultant to an agency owner. We'll also explore the topic of credibility in the marketing industry, discussing whether agencies hold more sway than consultants and freelancers. Discover how to stand out from the competition, win clients, and target the right kind of clientele while avoiding potential pitfalls. Join us for valuable advice on hiring and retaining top talent, managing client expectations, and keeping projects within scope, especially in the fast-paced world of PPC. Learn what to do when things don't go as planned and gain insights from Rick’s on key learnings from running a successful agency. Don't miss the "Golden Nugget Tip" for aspiring agency owners and find out how to connect with Rick online. Whether you're a seasoned marketer or looking to start your own agency, this episode is a treasure trove of marketing wisdom.