In this episode, we dive into Fractional Marketing with Lottie Unwin. We learn about Lottie's background in marketing and what Fractional Consultancy entails. The discussion covers its suitability for different businesses and how it differs from traditional agency models. We explore the many benefits of Fractional Marketing and whether educating businesses about it is necessary. Lottie shares her "secret sauce," Progress Loops, and offers advice for those aspiring to be Fractional Marketing Consultants. Businesses seeking to hire Fractional Marketing teams receive practical guidance. The episode concludes with Rob's Golden Nugget, a valuable takeaway. To stay updated with Lottie Unwin's insights, we share where to follow her. This episode serves as a comprehensive guide to Fractional Marketing, offering actionable insights for professionals and businesses.