Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM). This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts. A special segment focuses on the transformative impact of AI on the ABM landscape, providing listeners with a glimpse into the future of marketing strategies. As always, the episode wraps up with Rob's golden nugget, a unique takeaway that listeners won't want to miss. Tune in for an episode packed with valuable insights, practical advice, and forward-thinking perspectives on making the most of ABM in your business.