In this episode, our guest, Nicole Davis, takes us on her journey from being a reserved accountant to becoming a prominent figure in the digital landscape. Nicole shares her initial hesitations about being visible in public spaces, especially on social media, highlighting her introverted nature. However, as the owner of a growing accounting firm, she recognized the need to adapt and evolve. With a strategic mindset, she decided to leverage social media to transform her firm’s presence and reach. In this candid conversation, Nicole emphasizes the significance of trust in the accounting business. She discusses the challenges of gaining trust from both clients and potential team members, and how her active social media presence has played a pivotal role in overcoming these challenges. Nicole delves into her journey of building a marketing budget, emphasizing the importance of calculated investments. She shares insights on various marketing campaigns, from targeted mailings to online advertising, shedding light on the thought process behind each decision. By sharing her experiences, she demystifies the world of marketing for fellow accountants, offering practical advice on allocating resources effectively. Join us as we explore the intersection of accounting, social media, and marketing strategies with Nicole Davis, unraveling valuable lessons for firm owners looking to enhance their online presence and grow their businesses. Tune in and discover the power of authenticity, transparency, and strategic marketing in the world of accounting. Connect with Nicole: https://www.linkedin.com/in/nicoledaviscpa Hosted on Acast. See acast.com/privacy for more information.