Entrepreneur Andrew Lassise takes us on a thrilling rollercoaster of marketing wins and pivots. Andrew spills the tea on his startup journey, sharing insights into disastrous investments and the pandemic power move that reshaped his trajectory. In this compelling conversation, uncover the art of niche marketing and the transformative impact of serving tailored solutions to your ideal audience. It's a story of guts, grit, and discovering the winning formula in the marketing world. Andrew's WISP Template: tech4accountants.net Our Recommended Tool Stack: WordPress Hosting: Flywheel: https://share.getf.ly/c05x9v Email Delivery: Active Campaign: https://activecampaign.referralrock.c… Video Transcript and Editing: Descript: https://www.descript.com/?lmref=P7B3NA Listen On: YouTube: https://www.youtube.com/channel/UCuRX4u8IASb63Qbln0b3ZyA/videos Spotify: https://open.spotify.com/show/4eMXgy5Gr6gxx9tjDc8f04 Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-for-accounting-firms/id1647185214 Hosted on Acast. See acast.com/privacy for more information.