In this episode, Matt has a dynamic conversation with Karen L. Reyburn, author of "The Accountant Marketer," They unravel the intricacies of marketing for accounting firms. Karen shares her expertise on establishing a robust marketing foundation, the significance of consistent content creation, and the strategic deployment of targeted campaigns. Discover how firm owners can take charge of their marketing efforts, collaborating effectively with marketing partners to achieve optimal results. Packed with practical advice and inspiring anecdotes, this episode offers invaluable insights into unleashing creativity, fostering curiosity, and embracing adaptability in crafting successful marketing strategies tailored to each firm's unique identity and objectives. Whether you're a seasoned marketer or just embarking on your journey, tune in to unlock the secrets to mastering marketing for your accounting firm. Karen's Links: We Are PF: https://wearepf.com/ Karen's Site: https://karenlreyburn.com/ Our Recommended Tool Stack: WordPress Hosting: Flywheel: https://share.getf.ly/c05x9v Email Delivery: Active Campaign: https://activecampaign.referralrock.c… Video Transcript and Editing: Descript: https://www.descript.com/?lmref=P7B3NA Local SEO: BrightLocal: https://shareasale.com/r.cfm?b=314694&u=3993750&m=33269&urllink=&afftrack= Listen On: YouTube: https://www.youtube.com/channel/UCuRX4u8IASb63Qbln0b3ZyA/videos Spotify: https://open.spotify.com/show/4eMXgy5Gr6gxx9tjDc8f04 Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-for-accounting-firms/id1647185214 Hosted on Acast. See acast.com/privacy for more information.