How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn’t the same thing that’s going to help you scale in it. The question is: how do you go fast and scale your brand in 2021? I’ll explain a simple framework called SCALE that’ll help you determine what's going to help you grow and what you’ll focus on this year. Whether you’re just getting started or you’ve already been selling, this wi