Ever heard of Mr Beast? Your eleven year old has and now he's worth half a billion dollars. He built a brand years before he launched any products. How? In the most bonkers way possible! But you'll have to listen to the podcast to find out. Let's just say it involved putting a Lamborghini in a shredder. In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating story of Mr. Beast, a YouTube sensation who has redefined branding and marketing in the digital age. The conversation delves into the pros and cons of personality-driven brands, the challenges they face, and whether not a person can actually be a brand.