We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of working in the PR and influencer spaces, designed for recent graduates and small business owners. In this episode, Tiana and Avery chat through the impact of a strong PR and partnerships strategy and their best advice for young professionals! About Tiana James: A seasoned professional in PR strategy, Influencer and Celebrity partnership marketing, Tiana has been amplifying brands for almost 10 years. From retail and fashion to the consumer packaged goods (CPG) industries, her career has been dedicated to making brands culturally relevant. Her excitement for the industry and positive approach to relationships fuels her drive to propel brands forward and empower individuals to take charge of their careers. About Avery Bash: An experienced public relations specialist with a background in digital marketing and startups, Avery has extensive PR and partnerships experience with clients in a variety of industries ranging from tech startups to global lifestyle and wellness brands. With a passion for storytelling and consumer connections, she enjoys challenging the status quo and building creative and effective solutions for brands. About Amplifyed, in Tiana and Avery's own words: Together, we founded Amplifyed because we saw a knowledge gap in the marketing world. So many smart and successful marketers are still uneducated about the ins and outs of public relations and how to work with influencers. There's a lot of gatekeeping! Simultaneously, traditional marketing or communications classes don't necessarily cover the real-world knowledge necessary to start a career in PR or Social Media/Influencer work. So, our course is really geared towards undergraduate students and small business owners - or really anyone who wants to learn the basics about PR and Influencer Relations! Follow along with Tiana: LinkedIn | Instagram | TikTok Follow along with Avery: LinkedIn Check out Amplifyed: Instagram | amplifyedcourse.com ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠