In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads.  Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses.  What Secrets Does Aleric Share?  The Winning Ad Formula: Aleric breaks down the hook, educate, and call to action structure for high performing ads.  Creative Strategies: Tips on creating authentic, high converting video content with minimal equipment. Advanced Targeting Techniques: Learn about custom audiences and Aleric's "Alpha AI Targeting Strategy" for pinpointing your ideal clients. Retargeting Strategies: Hot and warm retargeting methods to re engage your audience and drive conversions. Actionable Advice: Tips for those new to YouTube ads to optimize campaigns and achieve better results.   ----------------------------------------------------------------   Connect with Aleric Heck: Free 19 Page YouTube Ad Strategy PDF: Get Aleric's detailed guide on YouTube ad strategies, plus accompanying training at adoutreach.com/gift KeywordSearch Tool: Aleric’s software for AI ad targeting on YouTube and Google Ads. Try it with a five day unlimited free trial at keywordsearch.com   Connect with Allie: If you want to learn about my 12-month mentorship or mastermind programs, book a call today! https://alliebloyd.com/marketing-mentorship If you want to learn about the services I offer to help you grow your business, book a call at https://alliebloyd.com