Part 2B Business Unit Strategic Planning & Product Planning: The Nature and Contents of a Marketing
Description
We started with the basics of strategic planning and the need for a flexible and long-term approach, so you can zig when the market, competition, or internal issues. All of these factors should provide a framework for how you can engage with the following plans, starting with financial planning. Strategic planning is used to define and manage an organization’s strategic missions and initiatives, especially in larger enterprises where uncertainty produces conflicts.At a high level, a product plan or roadmap does the following:
Provides the guiding strategy for your product
Details the work required for your product
Evaluate how new features and functionality impact planned work
Use market research to analyze your customers and competitors on multiple levels. This will help you evaluate whether the demand for a product/service is real, and whether expanding into a potential new market is worthwhile for your company.
Identify consumers segments that share common...
Published 07/03/20
A good customer relationship is when the customers have a consistent customer experience every time they interact with the business and leaves them with a good impression. There is mutual regard and understanding between the customers and business thus extends for a long period of time.
The...
Published 07/02/20
You and your team may be considering a variety of new business ideas and market opportunities, but not all of them are worth pursuing. It's important to narrow down your options and make sure you focus on the ones that have the highest potential for success. As an executive team's priority list...
Published 06/26/20