Welcome to another episode of Marketing Masters – The Art and Science of Modern Marketing, where we explore the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are honoured to have Justin Mowday on for his first-ever podcast interview. Justin is a titan in the marketing and advertising world. With a career spanning over 30 years, he has led some of New Zealand's top agencies. At DDB New Zealand, where he spent over a decade, Justin rose from Managing Director to Group CEO, transforming the agency into one of the top five most effective agencies worldwide. His tenure at DDB saw him deliver remarkable growth for clients across various sectors such as financial services, retail, consumer goods, automotive, and media. In 2021, Justin joined Accenture to lead Accenture Song in New Zealand, establishing the award-winning Monkeys Aotearoa brand and furthering Accenture's mission and strategy in the region. As of 2024, he is the Country Managing Director for Accenture New Zealand, bringing his vast experience and innovative approach to shape the future of marketing in the country. Why is Justin Amazing? Justin's career is marked by his relentless focus on the customer, his innovative thinking, and his ability to blend creativity with data-driven strategies. At DDB, he led the agency to international acclaim, creating some of the most impactful and award-winning campaigns in New Zealand's history. His leadership at Accenture and The Monkeys has cemented his reputation as a visionary in the industry, capable of driving exceptional results and inspiring teams to push the boundaries of marketing and advertising. What We'll Talk About In this episode, we delve into Justin's journey from his initial passion for advertising to becoming one of the most respected leaders in the industry. Justin shares insights into the key lessons and strategies that have propelled his career, highlighting the importance of putting the customer at the heart of everything and the critical role of creativity in crafting compelling campaigns. We discuss high-level trends and emerging opportunities in the marketing world, focusing on how businesses can leverage these to stay ahead. Justin shares incredible insights into how businesses can win and the key things they need to consider in the evolving landscape of new technology and marketing. Additionally, we touch on his principles for effective leadership, balancing creative storytelling with data-driven decision-making, and maintaining work-life balance. Join us as we unlock the secrets to mastering the marketing universe with Justin Mowday, a true luminary in the field.