Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more.
Hosted on Acast. See acast.com/privacy for more information.
Published 11/21/24
Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Linda Dow Cash, CEO, Two Chicks Cocktails about the background of the brand, the transformation to a ready-to-drink product, the growth and expansion of their...
Published 11/14/24