One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and why this is an awesome addition if you're looking for a sales channel option, email marketing (the OG!) - what kinds of emails I'd be sending and even delving into the exact ones that gave me the most success. And finally, no definitions with social media marketing but talking through some of my top tips but also, I couldn't leave this channel out as it's a fundamental in every marketing strategy i've ever created.