In this episode, Ryan Doser interviews Russel Karim, the founder of SourceEasy, an AI-driven technology and supply chain solution for branded merchandise. Russel shares his entrepreneurial journey, discussing his previous ventures and the lessons learned along the way. He emphasizes the importance of sustainability and ethical sourcing in the apparel industry, highlighting the need for transparency and genuine practices. The conversation also dives into innovative marketing strategies employed by SourceEasy and the role of AI in streamlining processes and enhancing customer experiences. Russel offers valuable advice for entrepreneurs looking to integrate AI into their businesses, stressing the importance of adding real value. The episode concludes with Russel's insights on the challenges of entrepreneurship and the significance of perseverance. References: - SourceEazy Website - Russel Karim on LinkedIn