Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools. In the first part of this interview, we talk about the challenges of navigating the increasingly crowded and complex MarTech marketplace, and discuss ways to inspire and enable your sales team to perform at the top of their game. See acast.com/privacy for privacy and opt-out information.