Laura Haldane is the Head of Sales and Marketing at SciLeads. She is also a board member at SAMPS, an organization specializing in connecting and empowering sales and marketing professionals in life science and applied research. Laura joins the podcast to talk about best practices when it comes to selling and marketing to scientists. She gives tips based on psychological and marketing research on email marketing, scientific sales and science marketing. Check out the adapted transcript 👉👉 https://www.azonetwork.com/marketing-science/blog/selling-science?referrer=acast See acast.com/privacy for privacy and opt-out information.