** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization? Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution here! In this episode, Elias has a chat about marketing and sales alignment with Andy Champion, who is the managing director at Highspot EMEA & ANZ.  Topics we discuss: The importance of Marketing & Sales alignment, especially now How to realize M&S alignment How to increase efficiency and be more productive by using sales enablement solutions LinkedIn Andy: https://www.linkedin.com/in/andychampion/  Website Highspot: https://www.highspot.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]