In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode.  Other topics we cover: 3rd party cookies and market research: how do these fit together? Different formats of research Is market research available for any company? The investments associated with market research LinkedIn Ellie: https://www.linkedin.com/in/ellieahmadi/ Website Sago: https://sago.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]