Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping performance? What bidding strategies and budget allocation methods work best for Google Shopping campaigns? How do I track and measure the effectiveness of my Google Shopping campaigns to analyze ROI and make data-driven decisions? The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. LinkedIn Liam: https://www.linkedin.com/in/liam-patterson/  Website Bidnamic: https://www.bidnamic.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]