Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market.  Topics we cover: How to grow as an SME in the US and where to start The biggest pitfalls How to do lead gen in the US: regional or nationwide? Organic or paid marketing? Where to start? The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. LinkedIn Link: https://www.linkedin.com/in/thelinkbrown/  Website: https://www.thelinkbrown.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]