Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlightening journey through the inspiration and development of her book, providing a rare glimpse into the intersection of artificial intelligence and marketing that sparked her groundbreaking work. From initial curiosity to the comprehensive exploration, Dorder shares the pathway that led to the creation and publication of her influential book, marking a notable shift in how the marketing world perceives AI's capabilities. Diving into the heart of how AI is reshaping marketing strategies, Charida outlines the seismic changes ushered in by advanced technology. She points to personalization and predictive analytics as key areas where AI has made a profound impact, enabling marketers to craft strategies that are more responsive and attuned to consumer needs than ever before. For Dorder, the path forward for marketers is clear—adaptation and continuous learning are essential in leveraging AI to its full potential. The conversation takes a thoughtful turn as it broaches the critical subject of ethics in AI-driven marketing. Dorder emphasizes the importance of maintaining consumer trust through transparent practices and respect for privacy. She advocates for the establishment of clear guidelines and ethical frameworks that govern AI usage, ensuring that advancements in technology do not come at the cost of consumer rights. Peering into the future, Charida Dorder shares her predictions on emerging trends that are set to shape the landscape of AI in marketing. She highlights the importance of voice search optimization and augmented reality, suggesting that these technologies will play pivotal roles in creating immersive and interactive consumer experiences. For Dorder, staying informed and agile in adopting new technologies is crucial for marketers aiming to stay ahead of the curve. Finally, the episode offers a treasure trove of advice for aspiring marketers with an eye on AI. Dorder encourages a holistic approach to learning, combining technical skills in data analytics and AI with a deep understanding of consumer psychology and ethical considerations. She underlines the value of curiosity and continuous professional development as the cornerstone for a successful career in marketing's future. This episode is not just a conversation but a guidepost for professionals at all levels in the marketing field, from seasoned executives to those just stepping into the arena. It serves as a testament to the transformative power of AI in marketing and a call to action for all those ready to navigate its dynamic waters. Whether you're a marketing veteran or just starting out, this episode offers valuable insights and practical advice for anyone looking to excel in the age of AI-driven marketing. Website AI for Marketing Academy: https://aiformarketingacademy.com/  LinkedIn Charida Dorder: https://www.linkedin.com/in/charida-dorder/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]