Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepare to be inspired as we explore how to harness technology to not just meet but shatter your sales targets. Get ready to revolutionize your sales strategy, folks – this episode is a game-changer! **Summary:** In this high-octane discussion, Elias and Reza break down the concept of automation in sales outreach and its profound impact on the sales process. They kick things off by demystifying how automation can serve as a powerful ally in scaling your outreach without losing the personal touch that is so crucial in sealing the deal. Reza shares his expertise on constructing a sales cadence that isn’t just effective but is a well-oiled machine designed to maximize engagement and conversion. He walks us through the steps to build this sales cadence, emphasizing the importance of consistency, personalization, and timely follow-ups.  Diving deeper into the technology aspect, the conversation shifts to the innovative tools and platforms that are changing the game in sales outreach. Reza discusses the key features to look for in sales technology, and how integrating the right tools into your sales strategy can significantly increase your efficiency and productivity. Throughout the episode, Reza's passion and expertise shine through, offering listeners not just valuable insights but a blueprint for sales success. The energy is palpable as both Reza and Elias encourage sales professionals to embrace technology, not as a substitute for the human element, but as a complement that enhances it. Remember, in the world of sales, automation isn’t just about efficiency; it’s about empowerment. So, take the leap, automate your sales process, and watch as your sales soar to new heights. Stay relentless, keep pushing, and let technology be your ally on this journey to success. Thank you for tuning into The Marketing Technology Podcast.  Website Nothe: https://www.linkedin.com/company/wearenothe/  LinkedIn Reza Vinkes: https://www.linkedin.com/in/rvinkes/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]