As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry. "I thrive on that," she shared, revealing a common thread throughout her career. Listen to this episode of Marketing Vanguard to hear more about Fabiani's journey and why her career has provided her with a diverse skill set that she's brought to her role at Timex. What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows. Hosted on Acast. See acast.com/privacy for more information.